Anna OBrien is the former VP of Social Media for Citibank in North America and has 6 years of experience, both personally and professionally, researching and leveraging Social Media channels. She has a passion for the internet & is a frequent speaker at Social Media & digital measurement events. Anna is credited with helping Citi become the first financial services company with a verified account on Twitter. A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement.
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